• It doesn't require any special design skills

• It doesn't matter whether you're attracting patients, businesses or cash-paying customers

• Whether you sell products or services

• Whether your average sale is $20 or $20,000

• Whether you're well established or the "new kid on the block

That's because in just a minute, I'm going to reveal something about Yellow Pages Advertising that's often the difference between mediocre results and great results.

 Why listen to me in the first place?

So pardon the brief lapse in modesty, but I wanted to assure you that I really do know a thing or two about effective Yellow Pages advertising.

"By Far The Best Information That I Have Found." "I have pulled many reports off the web and I have ordered several so-called "how to" manuals on how to improve your Yellow Page ads. You probably already know this but your book is by far the best information that I have found!!!" Jeff McClintock BellSouth Yellow Pages Rep Saint Cloud, FL   "Sales More Than DOUBLED!" "We have seen a substantial increase in profit; in fact our sales have more than doubled since using your book to recreate our ad. The book is worth thousands of dollars to our business. Thank you Alan! John Page Page Insurance Agency Idaho Falls, ID   "Without Any Doubt, The Best... " "Without any doubt, the best book I've read on the subject of Yellow Pages Advertising."   Calvin Banyan Banyan Hypnosis Center www.BanyanHypnosisCenter.com "The Holy Grail of Yellow Pages Advertising On a Platter..." “I’ve been doing Yellow Pages advertising for clients for years and this is by far the best, most in depth, super-easy-to-understand and apply course out there.  Alan has literally put the holy grail of Yellow Pages advertising on a platter for you. If you don’t buy and apply this course, you are losing sales. It’s as simple as that. Awesome, just awesome.” Sammer Hakim www.marketing-commando.com   "The #1 Yellow Page Guru!" "The #1 Yellow Page guru... thanks for the critique... great stuff!"   Brian Hannigan CEO, Hannigan Insurance www.HanniganInsurance.com

Now that that's out of the way, let's get to it and make sure you understand
 

At a dinner party with my fiancé, we were sitting across the table from a very nice couple we had never met before.

How can saying the same thing as everybody else
possibly be a formula for success?

Here's why...
 

The 75 Second Lesson That Will Re-Wire Your Brain And Forever Change the Way You Advertise In the Yellow Pages... ________________________________________________________ People turn to the Yellow Pages for a reason. It's because they know what they need, and they want to know who is the best option to provide it. As I've already perhaps painfully expressed, that means it's you versus everybody else. But, to borrow the saying that Geico® made famous (and arguably annoying) "there's good news." I'll get to it in just a second... First, it's important to understand that every Yellow Pages prospect who turns to your category...  is researching their options in the hopes of finding a company that they WANT to do business with. Why? Because customers are SKEPTICAL! They start out lacking trust in you. And until you prove them wrong, they won't dial your number. Think about it. Let's pretend that that you've got a nasty leak and you need a plumber. Are you willing to call any ad you see, or do you think to yourself... Is this company good at what they do, or is their careless error going to cost me in the long run? Will I feel safe with them in my home? Are they going to bill me for things I don't understand? Or that they "forgot" to mention up-front? Will they track up my floor and leave my house a mess? Well, your prospects are just as skeptical. As honest as you are... as fair, and humble, and skilled as you may be... no one will ever assume that's the case. Frankly, they're probably going to assume the opposite. So when they open up the Yellow Pages, if there's a company that STANDS OUT -- and credibly differentiates themselves from the competition as more honest, more skilled, more approachable -- they're going to earn themselves a brand new customer. Right? Now, I don't believe that I've told you anything you didn't already know (yet). BUT... if you were to open up your Yellow Pages and look at each advertiser's attempt to get an eager customer to prefer them over everyone else,   you'd start to wonder if ANYONE even tried!   ACTION STEP: Try to spot a real difference in the ads you see in YOUR Yellow Pages category. See how many things you see in one ad that you don't see in any other. What you'll see, is that aside from the company names, the logo, the slogan, and the telephone number the ads under a given heading are virtually identical. They're glorified business cards. They say the same thing. One says "the plumbing experts"... the other takes the title "the plumbing specialists"... yet another makes the claim "the master plumber." What's worse... most advertisers waste a majority of the space they have for a "laundry list" of products and services THAT MERELY PROVE THAT THEY BELONG IN THE CATEGORY THEY'RE ADVERTISING IN! Big Mistake. If the best you can do to sell me on your plumbing company is to tell me you do repair work, showers, tubs and tile, fix clogs, and install water heaters - then you've given me absolutely no reason to choose you over everyone else. You've only told me that you do... well... what a plumber does. That might earn you the occasional call from a price shopper who's about "as loyal as a sack of potatoes." And yes, once in a while you'll get some new business. But more often you're going to hear "the click" as your prospects hang up the phone to call the next company. This "me too mentality" is the epidemic of Yellow Pages Advertising, and worse... It's costing you precious customers, repeat business, and untold profits. Everybody looks like AN OPTION. No one stands out as THE OPTION. But therein lies the good news... What a great opportunity for the business owner who knows what tweaks and changes to make to their ad! That's why discovering the simple ways to differentiate your company from the competition -- can literally explode your response overnight!

"SALES UP 30%!" "Alan, Sales are up 30%! I would recommend you to anyone, doing business with you has been a pleasure." Ronnie Miller Freeport, TX www.a-1comfort.com   "The Bible of Yellow Page Marketing." "Alan Saltz's book should be The Bible of Yellow Page Marketing."   Mark Joyner International #1 Best-Selling Author of Mind Control Marketing "Sales increased and costs decreased 35%!" "Over the last 2 quarters with the new ads that you helped us develop, our sales from the yellow pages have increased, but more importantly, the cost of getting sales through the yellow pages has decreased by 35%!" - Bob Leigh Beyond Repairs Omaha, NE   $25,000.00 Job As a Direct Result of New Ad... "Alan, we were just awarded a $25,000 job; a direct result of the client calling us based on our yellow pages ad.  He indicated that our ad caught his eye! Thanks!" John M. Prenosil Ware, Massachusetts http://www.jmpec.net

This isn't Yellow Pages "Voodoo".
 

You and I both know that if we developed 2 different ads for your company, one would outperform the other. What you also probably understand is that a good ad would win by a significant margin.

Because, after all...

If an ad is good enough to create a preference for your company for a single customer... think about what happens when... say, 5,493 more customers turn to your category this year! Think the same might happen for a few of them?

That's exactly why most business owners I speak with struggle for weeks or months trying to put something effective together.

The difference is... while most of them are guessing about what changes will drive more customers to their business, I use the same proven formula every single time.

Discover these changes for yourself
and stop leaving profits on the table!
 

This time, don't blindly hand the reigns over to the Yellow Pages design department to create your ad!

Don't risk getting a "cookie-cutter" ad that has no discernible differences over your competition.

With my help, you can tell the Yellow Pages what changes YOU want to see, and still have your ad designed absolutely FREE!

Introducing my most closely guarded secrets to boosting Yellow Pages response... and my best selling work:
 

Legal Theft - Version 2.1:
  How to Use Yellow Pages Advertising
to Ethically "Steal" Business
From Your Competition!

Join business owners in over 20 countries...

In nearly 100 different industries...

And discover the secrets to Yellow Pages success...
 

- Chiropractors - Dentists      - Auto Mechanics/Interiors - Carpet Cleaners      - Attorneys - Sign & Print Shops      - Mattress Distributors - Accountants      - Real Estate Brokers - Heating/Cooling      - Pool Companies - Pest Control      - Electric Companies - Furniture Dealers      - Appliance Repair - Computer Networking      - Telephone Systems - Painters      - Facial Surgeons - Dance Studios      - Office Supply Companies - Web Designers      - Insurance Companies - Computer Repair      - Movers - Powerwashers      - Tutoring/Education - Martial Arts      - Debt Companies - Waste Management      - Construction - Home & Office Cleaning      - Florists - Home Remodeling      - TV Repair - Home Security      - Hypnotists - Interior Designers      - Satellite TV Providers - Sewing Machine Suppliers      - Locksmiths - Marketing Consultants      - Vacuum Vendors - Graphic Designers      - Plumbers - Home Window Treatments      - Restaurants & Bakeries   - And Much More...

Takes the mystery, guesswork, and
frustration out of Yellow Pages Advertising,
once and for all...

Legal Theft 2.1 is the definitive guide to Yellow Pages Advertising that gets results.

You can keep having the design department put your ad together -- but this year -- know what it takes to own an ad that can grab your prospects by the eyeballs and credibly convince them that there's no one they'd rather do business with... than you.
 

Through pictures, sample ads,
examples, quick exercises, and
"Plain English" explanations, discover...
 

	If you make just 3 simple changes to your ad... MAKE THESE! Improving your Yellow Pages ad doesn't have to be a grand project. In fact, if you want to make just three simple changes to your ad that can literally multiply response, go right to page 94!
	The 4 key elements of Yellow Pages ads that SELL.  It's simple... don't overlook these 4 critical ingredients to Yellow Pages success. Include all four, and your odds of getting the call soar.
	The eye-opening experiment spanning over 2,000 ads... in more than 240 categories that revealed the 2 greatest contributors to Yellow Pages response.
	A 500% response BOOST! Proof that little changes can have a BIG impact on response. This rarely-used but ultra simple ad tweak multiplied response for one client by a factor of five! You'll find it on page 49 and 50.
	The 2 things your headline MUST, MUST, MUST do for your ad to be effective. If it doesn't do both your greatest opportunity to engage a prospect is gone!
	3 major differences between Yellow Pages Advertising and EVERY other ad medium you use. STOP making the mistakes you've been making for years, and START using The Yellow Pages Profit Formula TM.
	3 "universal motivators" that drive response. You're surrounded by your competition, right? These 3 things instantly set you apart, and can increase not just call volume but call quality as well. I've seen these multiply response for advertisers whose use them.
	How to literally "guarantee" your way to more sales.  Your customers will love you for this, and most of your competitors will wrongly be too scared to try it. (there are books written about this concept alone - it's that powerful.)
	The Truth Revealed: when "extras" like color and larger ads are worthwhile, and when it's a waste of your money!  Here's the unbiased truth.
	A simple strategy that astonishingly reduces skepticism.  If there's a common trait among people who view your ad, it's skepticism. This grossly underused technique does more to combat skepticism than virtually any I've encountered.  I wrote about this in an article that was recently published, and the editor of the publication received so much positive feedback... he ran it again!  You won't read about this technique in any other book on the subject, but you'll find it on page 55
	The 5 most attention-grabbing headline types... and 26 examples you can literally "cut and paste" into your ad.
	The "Magical Question"? What everyone looking at your ad wants to know... and how they decide who to call. Use it to steal clients from your competition with the secret you uncover in chapter 7!
	Where to get EYE-POPPING graphic images so you don't end up with ghastly clip-art or overused pictures ever again. You'll discover 3 websites for finding awesome industry-specific images for just a couple bucks each. Send it to the design department and voila!
	How "Selling With Specifics" accelerates your credibility from 0 to 60 almost instantly. It's a simple tweak that takes hardly any time to make, but increases the selling power of your ad many times over.
	4 costly oversights for pictures, photos & graphic designs.  The graphics you use in your ad can greatly effect your response.  I'll tell you how to choose between graphics, when it's a good idea to use a picture of yourself in your ad, and when it can actually turn people away.  (doctors and attorneys pay special attention!)
	The secret to outrageous offers that will have customers beating a path to your door. PLUS - read 2 real-life case-studies that will have you easily applying this concept to your business.
	6 things to immediately REMOVE from your ad and why any one of them can cost you your prospects attention for good.
	REVEALED: the ad element that actually "triggers" the phone call. Find out what it is, and the words proven to spark action in your prospects.
	The 300 most referenced subject headings, ranked in order, and what your category rank tells you about the right advertising package for your business.
	A sneaky little trick that allows you to change one of your ads most response-driving features - as often as you like.  Everything else in your ad is fixed for an entire year... except this.  When I explain this "loophole" you'll have an opportunity to increase your response and conversion during the year.
	The "LVC" concept: and why failing to consider it when you create your ad will - with near certainty - reduce the number of new customers your ad will attract this year.  This is the section of Legal Theft 2.1 that I've titled... **"The Concept You Can't Afford to Not Consider."**
	The reason most "bulleted-lists" are all wrong and the super-simple solution. Bullets are a vital part of your Yellow Pages ad, and this secret alone can make you stand out from every competitor in your category. Don't run another ad until you fix this glaring mistake.
	And more...

"Alan! You are a GOD SEND!" "Alan!  You are a GOD SEND!  You really do deliver and you can quote me on that!  You really seem to understand what business owners need, Return On Investment!!" Agatha Loewen - Owner Auto Interiors by Al's Repair Toronto, Canada   "Made my ad a WINNER" "You could not have imagined what my ad would have looked like, or how many leads I would not have gotten per year if I didn't read Alan's book.  I can tell you I made several mistakes a TON of other folks in the Yellow Pages make. His advice has made my ad a winner in my local book." Courtney Pelzel San Antonio, TX   "So Darn Easy to Understand and Implement" "Alan, your intimate knowledge of the Yellow Pages as a means to outwit and outperform competitors is second to none.  You really know your stuff! What's more is your ability to make everything so darn easy to understand and implement that it's actually enjoyable to learn."   Steve Yankee - President Video Business Advisor VideoBusinessAdvisor.com "Looking For This For Such a Long Time!" "Alan, I read your book yesterday.  I loved it.  I have been looking for info like this for such a long time!" Peter Cooke Quogue, NY